I own horses so to me, it looked just like a horse halter. I wasn't convinced when I ordered. I wasn't even convinced on our first few walks where Nova consistently tried to paw the headcollar off. Day 3...wow! This is a dog that generally walked me for 4k's every day and I ended up with red blistered hands. Now, she still walks up front (because I let her, not because she's pulling me along) but there is no tension on the lead AT ALL!! It took her less than a week to get comfortable in it and I'm now officially a believer! Thankyou from the bottom of my heart 24K9, mine & Nova's afternoon excercise is now 150% more pleasurable!